Five months ago, I began working with Audiolife, an exciting company at the forefront of the Direct-To-Fan revolution.
Direct-To-Fan is a popular business model adopted by independent artists. As the name suggests, artists cut out the middlemen (labels, distributors, retailers etc.) and promote and sell their music directly to their fans.
Radiohead’s release of In Rainbows and Nine Inch Nail’s release of Ghosts I–IV are popular examples of the Direct-To-Fan paradigm.
There are many benefits to Direct-To-Fan. There are many challenges too. Audiolife provides both the technology tools and the product fulfillment solutions to make Direct-To-Fan possible and affordable.
There are a handful of other companies with a Direct-To-Fan approach, including Topspin, Bandcamp, and Nimbit.
I want to ask you this:
If you’re doing it, is Direct-To-Fan working for you?
If you’re not doing it, what’s stopping you?
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